The new USCG Approved LIFE RING™ was just revealed at the United States Lifesaving Association (USLA) Fall Board Meeting & Education Conference in Orlando, Florida last week. The new LIFE RING has been in development for several years. The ground breaking, industry changing new lifesaving device is now available for purchase on the website. has been working with the United States Coast Guard (USCG) to insure that the new rescue LIFE RING buoy meets and or exceeds the USCG regulations for this type of lifesaving rescue device. Among its array of innovative new features are the ultra-durable closed cell foam which will far outlast old style vinyl-dipped rings. Also its molded in LIFE GRIPS™ give victims and rescuers more surface area to reach out to and hold on. The LIFE RING is ideal for surf and beach rescue in oceans, lakes, rivers, and other open water environments.

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